Krispy Kreme to launche new coffee collection, including K-Cup brand

The co-branded products will be available by the end of 2014 in select Krispy Kreme stores and grocery stores throughout the U.S., as well as on the websites of the two companies

Doughnut franchise Krispy Kreme said it is introducing a new coffee collection and is entering into a multi-year business partnership with premium coffeemaker Green Mountain Coffee to launch a co-branded product.

The two successful companies will introduce Krispy Kreme signature coffee to K-Cup packs for Green Mountain Coffee’s famous Keurig single-cup brewing system at the end of 2014.

They will launch smooth and decaffeinated Krispy Kreme coffee available, increasing both their advantage over competitors.

Krespy Kreme will also enrich its coffee collection with select hot drinks, as well as matching doughnuts, including Vanilla Cappuccino, Hazelnut Latte and Caramel Macchiato. The yummy offers will be available at select stores for a limited time only.

The first Krispy Kreme store opened in 1937 in Winston-Salem, North Carolina, and sold doughnuts to local grocery stores. Its delicious products and effective business concept have helped it grow to 748 stores, either own and franchised, of which 54 were opened in 2013.

Domestic franchisees generated same-store sales growth of 6.8%, while international franchisees’ sales crossed the $400 million mark, the company said it an annual report about 2013.